Sport Management Major

General Information

The Sport Management program emphasizes the business side of sports. Students majoring in Sport Management engage in a course of academic study that prepares them for a rewarding career in sport-related organizations. The Sport Management major understands the unique dynamics of the sport industry and is able to mobilize the resources available to meet the mission, goals, and objectives of both the sport organization and its stakeholders. The Sport Management program provides students with the opportunity to develop the knowledge and skills they need to manage within the sport industry. Students are also provided with industry-based learning opportunities and are actively involved in industry-based projects both in the classroom and beyond.

Career Preparation

In order to help students understand careers available to Sport Management majors, faculty in the Department of Sport Management designed activities to guide students from career exploration through career implementation. Examples of some of these include:

1. Career Exploration in the freshman year is accomplished through a speaker series, an alumni panel, and Sport Management Association activities;

2. Career Investigation in the sophomore year includes classroom assignments in SPMN 250 which look at opportunities in sport industry segments;

3. Career Determination in the junior year is accomplished using projects in SPMN 355 and SPMN 366; and

4. Career Implementation in the senior year is addressed through instruction in networking and sport job search skills in SPMN 465 combined with internships and field experiences.

Career Preparation

The Sport Management major is prepared to assume positions of responsibility in a wide variety of sport organizations in the private and public sectors. Graduates work in the following settings: professional sport, sport facility management, collegiate sport, sports clubs, health and fitness clubs, sports media, and the sporting goods industry, etc.

Program Learning Goals

Having completed a major in Sport Management, the student will have the ability to:

Develop an understanding of and ability to apply managerial competencies to domestic and international sport organizations.
Achieve competency in sport marketing including fundamental aspects of sport products, markets, consumer research, sponsorship, promotion, and digital/social media.
Achieve competency in the finance of sport organizations including key elements of budgeting, accounting, public/private joint financing, fundraising, and revenue development.
Achieve competency in legal aspects of sport including state/federal legislation, liability, risk management, contracts, and collective bargaining.
Achieve competency in the economics of sport including fundamental concepts of supply and demand, economic forecasting, and economic impact assessment.
Achieve competency in the management of sport facilities including fundamental concepts of planning, design, construction, and both front of house and back of house operations

Practicum, Internship, and Advanced Field Experience Options

Students majoring in Sport Management are afforded opportunities to apply their classroom learning to field experiences. All Sport Management majors must complete sport-industry based experiences as part of their curriculum.

Sport Management majors may complete a three-credit collegiate athletics course which provides students with the opportunity to plan, organize, and lead various elements of sport-related programming which may include intercollegiate athletic teams, intramurals, recreation, and health and wellness. Students gain hands-on experience in game operations, event management, sport promotion, and athletic communications while working directly under the supervision of Western New England University Department of Athletics staff. The course combines classroom instruction with on-site sport industry experience.

Sport Management majors who meet the University’s academic requirements for internships (junior standing and grade point average of 2.5 or above overall and in the major) are eligible for the 3 credit Internship in Sport Management.

Sport Management majors with a grade point average of 3.0 and above are eligible to apply for the Advanced Field Experience (SPMN 460/SPMN 461) program. This program places students in semester-long, full-time intern positions within a sport organization. In place of the 6 credit hours of electives, students in this program, earn 6 credit hours through a combination of the work they do at their placement site and a series of papers and presentations relating their field experience to the concepts and principles learned in their courses.

Degree Requirements

Required Sport Management courses (45 credit hours)

SPMN 250	Managing Sport Organizations	3 cr.
SPMN 355	Sport Facility Planning and Management	3 cr.
SPMN 366	Sport Marketing	3 cr.
BL 360	Business Law for Sport Management	3 cr.
BL 388	Labor Management Relations in Sport	3 cr.
SPMN 465 (Capstone)	Seminar in Sport Management	3 cr.
SPMN XXX	Sport Management Elective	6 cr.
SPMN 480 - SPMN 3XX	Internship in Sport Management or Sport Management Elective	3 cr. - 3 cr.

Subtotal: 27 cr.

*BL 360 is a Sport Management requirement. It is considered a Business Core course and an equivalent to BL 201 Business Law. BL 360 is included in the major GPA calculation for Sport Management students. Note that BL 360 is counted toward total credits in the Business Core so the total credits above reflect all required Sport Management courses except BL 360.

GEN XXX	General Electives	15 cr.
GEN 3XX	General Electives	3 cr.

Subtotal: 18 cr.

Total Credit Hours: 45

Sport Management Suggested Sequence of Courses

First Year – Fall Semester

BUS 110/HONB 110	Introduction to Business Seminar (BLUE)	3 cr.
BAIM 102	Problem Solving with Business Tools	3 cr.
MATH 111 - MATH 123	Analysis for Business and Economics or Calculus I Mgt, Life & Soc Sciences	3 cr. - 3 cr.
ENGL 132	English Composition I	3 cr.
SO 101 - PSY 101	Introduction to Sociology or Introduction to Psychology	3 cr. - 3 cr.

Subtotal: 15 cr.

First Year – Spring Semester

GBD XXX	Golden Bear Discovery	3 cr.
GBD XXX	Golden Bear Discovery / GOLD	3 cr.
EC 111	Principles of Microeconomics	3 cr.
ENGL 133	English Composition II	3 cr.
MAN 204/HONB 204	Management and Organizational Behavior	3 cr.

Subtotal: 15 cr.

Sophomore Year – Fall Semester

AC 201/HONB 203	Intro to Accounting	3 cr.
SPMN 250	Managing Sport Organizations	3 cr.
EC 112	Principles of Macroeconomics	3 cr.
BAIM 221	Statistics for Business Analytics	3 cr.
BAIM 202	Introduction to Business Information Systems	3 cr.

Subtotal: 15 cr.

Sophomore Year – Spring Semester

COMM 233	Business Writing and Communication	3 cr.
MK 200/HONB 200	Principles of Marketing	3 cr.
AC 202/HONB 205	Managerial Accounting	3 cr.
FIN 214	Introduction to Finance	3 cr.
BL 201/HONB 201	Introduction to Business Law	3 cr.

Subtotal: 15 cr.

Junior Year – Fall Semester

BUS 326 - BUS 312/HONB 312	Business Planning for New Ventures or Business Processes and Enterprise Resource Planning with SAP	3 cr. - 3 cr.
GEN XXX	General Elective	3 cr.
SPMN 355	Sport Facility Planning and Management	3 cr.
LAB XXX	Laboratory Science	3 cr.
MAN 240/HONB 240 - PH 211	Business and Society or Business Ethics	3 cr. - 3 cr.

Subtotal: 15 cr.

Junior Year - Spring Semester

BL 360	Business Law for Sport Management	3 cr.
GBD XXX	Golden Bear Discovery	3 cr.
SPMN XXX	Sport Management Elective	3 cr.
SPMN 366	Sport Marketing	3 cr.
GEN XXX	General Elective	3 cr.

Subtotal: 15 cr.

Senior Year - Fall Semester

BAIM 310 - BAIM 312	Quality and Operations Management or Quality and Operations Management with SAP	3 cr. - 3 cr.
GEN XXX	General Elective	3 cr.
SPMN XXX	Sport Management Elective	3 cr.
GEN XXX	General Elective	3 cr.
GEN XXX	General Elective	3 cr.

Subtotal: 15 cr.

Senior Year - Spring Semester

BL 388	Labor Management Relations in Sport	3 cr.
BUS 423/BME 423/ME 423 - BUS 450/HONB 450 (Capstone)	Product Development and Innovation or Business Strategy	3 cr. - 3 cr.
SPMN 465 (Capstone)	Seminar in Sport Management	3 cr.
SPMN 480 - SPMN 3XX	Internship in Sport Management or Sport Management Elective	3 cr. - 3 cr.
GEN 3XX	General Elective	3 cr.

Subtotal: 15 cr.

Total Credit Hours: 120

This major offers the option of six credits of advanced field experience (using electives above).

Students must take 30 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

Courses to be included in computing the 2.000 minimum average in the major are as follows: All SPMN courses and BL 388.

SPMN.BSBA - BSBA in Sport Management

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Program Short Description

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